People want Non GMO. That message is being heard by major food companies now and they are finding that the supply chain is so filled with GM crops that it’s a real challenge to convert. That’s how pervasive and insidious the GM problem has become. From Reuters this article details some of these issues in great detail – http://www.reuters.com/article/2014/02/18/us-usa-food-gmo-analysis-idUSBREA1H1G420140218